Transparency Prevails! E-Volve Energy Exposes Deregulation Myths in Lubbock.

Deregulation in Lubbock has marked a significant shift in the energy landscape, offering businesses exciting new opportunities for choice, control, and cost savings. This transformative change allows businesses to select their energy provider, negotiate competitive rates, and customize energy solutions to meet their specific needs. However, with this newfound freedom, it is crucial to be aware of the misinformation and common lies being propagated by some brokers. In this blog post, we aim to debunk these myths and shed light on the truth surrounding deregulation in Lubbock. We believe in transparency and empowering consumers with accurate information, so let’s set the record straight.

Myth #1: Deregulation will lead to higher energy prices.

Reality: One of the most persistent myths about deregulation is that it will result in skyrocketing energy prices. However, deregulation promotes healthy competition among energy providers, driving prices down and offering consumers the opportunity to choose the most competitive rates available.

Myth #2: Deregulation is a complicated process that will confuse consumers.

Reality: While deregulation may initially seem complex, the process is designed to simplify energy choices for consumers. Energy brokers play a crucial role in navigating this new landscape by helping consumers make informed decisions based on their specific needs and preferences.

Myth #3: Anyone who claims their brokering services are free/ at no cost to you.

Reality: One of the most prevalent lies told by brokers is that their services are entirely free. While brokers may not charge a direct fee, it’s important to understand that they are compensated by the energy suppliers they work with. This compensation is often factored into the energy rates and contracts that they may choose to undisclose when they present to customers. 

Exposing the Deception: At E-Volve Energy, we believe in honesty. Unlike other brokers, we never hide any costs or deceive our customers. While it IS initially free to get you pricing, we are 100% transparent when it comes to our commission rate from the suppliers we are working with when your contract is being negotiated. 

Myth #4 You can change suppliers after signing a contract.

Reality: Once you sign a contract with an REP, it is important to note that you will not be able to simply change suppliers before the contract term expires. Breaking the contract prematurely will result in Early Termination Fees (ETF). The ETF is a fee imposed by the supplier as compensation for the lost revenue due to the cancellation.  For businesses, an ETF is usually measured in the thousands of dollars.  It is essential to carefully review and understand the terms and conditions of any energy contract before signing to avoid any potential financial penalties. If a broker or supplier claims you can make a switch, it is a huge red flag. 

Myth #5: You must sign immediately to secure a specific rate.

Some brokers may use this pressure tactic with the intention of pressuring a customer to make a knee-jerk decision, limiting the time available for thorough evaluation and comparison. While there are circumstances where prices can change quickly for the worse, making time a genuinely important factor, the truth is, most of the time the market moves up and down with small variations that have little to no negative impact on a customer’s overall annual spend. Unlike others, we understand the importance of informed decision-making and will provide you with the necessary time and expert market advise for you to understand and compare your options.  Our goal is to ensure that you select the best energy plan for your business.  Not to rush you into a decision because we’re afraid of competition, or of being exposed. 

Why Choose E-Volve Energy as Your Deregulation Consultant:

  1. Transparency: We believe in full transparency throughout the entire process. Our team will explain every detail and cost associated with the energy options we present, ensuring you have a clear understanding of your choices.
  2. Unbiased Advice: We prioritize your interests above all else. Our consultants are not tied to any specific energy provider and will provide you with objective recommendations based on your needs, allowing you to make the best decision for your business.
  3. Cost Savings: Our extensive market knowledge (including the West zone specifically), enables us to negotiate the most competitive rates on your behalf. We work diligently to secure the best deals, maximizing your cost savings without compromising on quality or service.
  4. Expert Guidance: With 100+ years combined experience in the energy industry, our team possesses the expertise to guide you through the deregulation process. We will answer your questions, address your concerns, and ensure you feel confident in your energy decisions.

Deregulation in Lubbock will bring numerous benefits, including lower energy prices, increased competition, and more choices for consumers. However, it is important to be aware of the myths and deceptive claims surrounding this change. When it comes to choosing a consultant, always prioritize choosing a true customer advocate that believes in transparency and honesty. At E-Volve Energy, we are committed to providing unbiased advice, transparent pricing, and exceptional service to help you navigate the deregulated energy market with confidence and peace of mind! 
Ready to get started? Request pricing today!


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